The GB Weekly to change format: tabloid and colour
The GB Weekly is getting a whole new look.
Beginning with the edition of 26 June, The Weekly will appear as a tabloid-sized colour newspaper.
“We’ve wanted to offer our advertisers colour for a while,” said manager Marg Braggins “because it’s the advertisers who enable us to publish a paper. We hope our readers will like the new format as we’re working hard to make sure The Weekly keeps its own look and style. The change is also going to mean that we’ve got more room for editorial content than we have at the moment.”
The change to colour will mean that advertisers who choose to go with the colour will pay a surcharge.
“People who continue to advertise in black and white won’t pay any more than they’re currently paying,” she said.
Marg said that the decision to have The GB Weekly printed out of the Bay was difficult.
“We’ve had a great relationship with our current printer, Stefan Waldner, since 2002,” she said. “He’s been brilliant, but going to colour meant that we needed access to technology that Stefan didn’t have.”
The GB Weekly will be printed by The Marlborough Express in Blenheim using environmentally friendly vegetable-based ink. The papers will arrive in Golden Bay around 7.30am each Friday and distribution will begin immediately.
“The slightly later arrival time will mean that our distributors, Shirley and Barry Bayliss, won’t be delivering the Takaka township copies at the crack of dawn as they have been,” said Marg. “Otherwise our systems will be the same.”
Neil Wilson
